
Eye-Fi
Eye-Fi offers Wi-Fi connected SD memory card that is paired with a cloud-based photo management software tool. The ecosystem allows users to have their photographs instantly uploaded to the cloud and distributed to multiple devices. Eye-Fi wanted to revamp its brand to apeal to the new target audience. The scope of the project was naming, brand identity and reference design for the touch points, including software UI, print ads, website, packaging and retail POP.






